Why is weather the new weather channel? People and human behavior. For the first time the cost of human behavior is less than $0.0001 per click and this has lead to decentralized […]

How do take traditional media which is today whether print, online, tv or mobile are looking for a business model(s)? Behavioral signals are the persuasive technologies that when aggregated into markets and […]

Posed a question? How do we convert hundreds of billions of dollars in liabilities into assets with business models that disrupt the current models because of which assets are now liabilities and […]

Quick note update this morning and great weather here on campus. Why is designing for “Behavior” such a critical component and competitive advantage today? Because cost of technology per behavior is less […]

Jeff Immelt of GE said, “My God I wish I had thought of that,” where the prosumer business model trumped utilities and OEMs around typical consumer thinking.  Fragmentation of inventory is over […]