We went from commerce, to eCommerce to mCommerce, where the “e” and “m” where around technologies. Behavior is the new technology. Why? We are all people and that is a good start.
What have iTunes, Appstores, Starbucks, Uber, Airbnb, Google, GE, et al have in common. They started their industry disruptions around “Behavior” as the technology with commoditized technologies such as the www, mobile, IoT, etc. that accelerated the adoption or change of behaviors with business models designed around behaviors.
Result?
Billions of dollars of value migrated to their ecosystem and continue to do.
Amazon Prime
http://www.amazon.com/gp/prime/signup/videos?redirectURL=L2Iv&redirectQueryParams=bm9kZT0yNjE1MjYwMDEx
How Do You Win The Mobile Wallet War? Be Like Starbucks.
http://www.forbes.com/sites/stevenbertoni/2014/02/21/how-do-you-win-the-mobile-wallet-war-be-like-starbucks/
App Store growth makes Apple’s iTunes business alone more valuable than Xerox, CBS
http://appleinsider.com/articles/14/02/11/app-store-growth-makes-apples-itunes-business-alone-more-valuable-than-xerox-cbs
Airbnb Could Soon Do $1 Billion A Year In Revenues
http://www.businessinsider.in/Airbnb-Could-Soon-Do-1-Billion-A-Year-In-Revenues/articleshow/21418870.cms
This is a deep session of hacking fundamentals that can potentially alter thinking, ideas and create opportunities for all, a la Schumpeter. Why the pivot around behavior?
BEHAVIOR IS DISRUPTING EVERYTHING, FROM MARKETS TO ECONOMIES AND GOVERNMENTS?
Behavior is the API! Airbnb, the API was “Trust” that is disrupting a global hospitality industry creating new value in a very old industry.
What has behavior got to do with rational policy, business models, balance sheets and how consumers buy? Everything!
http://gerardjrego.com/2014/04/08/behavior-is-disrupting-everything-from-markets-to-economies-and-governments/
LOCAVORE, HOW BEHAVIOR IS DISRUPTING A TRILLION DOLLAR MARKET IN FOOD RETAIL
http://gerardjrego.com/2014/03/23/locavore-how-behavior-is-disrupting-a-trillion-dollar-market-in-food-retail/
From a hack yesterday with a great friend of mine who has built and sold a few companies for over $100ms and our deep dive on what we are looking at. So presented our work at the Stanford Peace Innovation Lab built on work done over 25 years on supplychain, inventory management, business models, economics and behavior.
Folks are buying wearables around health and not using the technologies. Folks buying on futures contracts from cars to coffee and not consuming. Folks are opening their homes and folks staying in them. Folks moving away from owning assets to calling for services. Behaviors are chaining and technologies such s mobile and the cloud are accelerating the adoption of production and consumption behaviors.
Behavior is the new commerce and companies are disappearing faster than ever and new startups are disrupting their industries around behavior.
#behavioralcommerce
#circularity
#prosumers
#behavioralsupplychain
#behaviorabusinessmodels
#locavore
#BehavioralDesign
Conclusion: Behavior is the new commerce and not many are ready today. This is all about Deep Data and being interdisciplinary and we are investing our futures on behavioral technologies. Why? the future has arrived and we are going back to it. Behavior is the new tech.
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